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DA Davidson raised its price target on Micron Technology to $3,000 from $2,100 on Wednesday, Oct. 7, while maintaining a Buy rating, according to contemporaneous reports. The new target was described as the highest on Wall Street. The move followed meetings with Micron’s investor-relations team, which analyst Gil Luria said gave the firm a fresh view of investor questions and sentiment.
Luria’s reported case centers on the possibility that investors will assign Micron a higher valuation as they better understand its growth prospects. The target is a research analyst’s estimate, not a company forecast or a guarantee of where the shares will trade. Investing.com reported Micron at $1,088.45 at 1:10 p.m. EDT on Oct. 7, putting the target well above that intraday reference price.
Rationale shifts toward a higher valuation multiple
Reporting by TheFly, republished by TipRanks, said the firm believes investors are still early in understanding Micron’s value and may eventually place a “far higher multiple” on its shares. The same report described Micron as being on a growth trajectory over the next three to five years—an outlook DA Davidson believes the market has not fully recognized.
Investing.com’s analysis of the new target said it applies a 19-times multiple to fiscal 2027 earnings per share. The publication’s calculation implied earnings of about $158 per share at that multiple, compared with its cited consensus estimate of $172.77. Those figures are estimates, and the available reporting does not include DA Davidson’s full research note or a detailed breakdown of its assumptions.
A sharp change from the prior target
The increase was the latest in a series of revisions. Investing.com reported that DA Davidson set a $2,000 target on June 25, then raised it to $2,100 on Oct. 1 before moving to $3,000 on Oct. 7. Its account said the valuation approach also changed: the June target used 20 times calendar-year 2026 earnings, the Oct. 1 target 13 times calendar-year 2027 earnings, and the latest target 19 times fiscal 2027 earnings.
That sequence matters because a target can rise through higher earnings forecasts, a higher valuation multiple, or both. In this case, the available analysis places particular weight on the multiple investors might apply, while the reported rationale from Luria focuses on market perception of Micron’s longer-term growth. The company has not announced or endorsed the brokerage’s target.
Memory-market outlook underpins the growth case
DA Davidson’s prior Oct. 1 revision was tied to Micron’s quarterly results and guidance, according to Investing.com. The firm cited management’s indication that memory-market conditions could be tighter in 2028 than they were at the time, and pointed to supply-demand conditions as support for continued pricing and earnings growth into 2027 and 2028.
That outlook links the investment thesis to demand for memory used in artificial-intelligence infrastructure, as well as the pace at which supply expands. But memory is a cyclical industry, and strong pricing and profits can eventually encourage producers to add capacity. The available reports do not establish how long tight conditions will persist or quantify how much any future supply increase would affect Micron.
What the target does—and does not—say
The $3,000 figure is DA Davidson’s estimate, not a consensus forecast. Investing.com characterized it as the highest target on Wall Street, while TheFly’s report confirmed the change from $2,100 and the continued Buy rating. The source material does not provide a comprehensive current comparison of other analysts’ targets or the full range of earnings estimates.
Micron’s next reported financial results would provide a new point for investors to assess its outlook, but the available reporting did not verify an upcoming earnings date. Until further company guidance or analyst research is available, the target’s main disclosed assumptions remain a multi-year growth trajectory and a substantial valuation re-rating, rather than a fully documented public forecast.







